ORGANIZATION OVERVIEW:

The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) together represent the heart of the automotive aftermarket and motorsports industries. United by a passion for cars, trucks, SUVs, and racing of every kind, these organizations support a vibrant global marketplace that spans performance parts, advanced racing technologies, restoration, restyling, and the full spectrum of specialty automotive innovation.

SEMA is a dynamic, business-minded nonprofit trade association made up of manufacturers, distributors, retailers, builders, publishers, race teams, and more—an industry ecosystem powering a nearly $53-billion-a-year retail market. Through industry-leading programs, advocacy, research, and world-class events—including the annual SEMA Show, one of the largest automotive trade shows in the world—SEMA helps its members grow, innovate, and succeed.

PRI extends this influence into the global racing marketplace. Since 1986, PRI has been the premier source of business intelligence, cutting-edge technology insights, and community connection for racing professionals. The annual PRI Trade Show in Indianapolis brings together over 1,000 exhibiting companies and thousands of racing stakeholders across every major discipline, supported by PRI’s industry-leading advocacy, media platforms, education programs, and year-round engagement. 

Together, SEMA and PRI fuel the success of thousands of businesses, connect industry professionals worldwide, and preserve and grow the future of automotive performance and racing. 

POSITION SUMMARY:

SEMA is searching for a dynamic and innovative Account and Client Services Manager specializing in the management of comprehensive marketing solutions for a diverse range of internal clients with a natural talent to build strong relationships. The ideal candidate will be an expert problem-solving collaborator for SEMA, its members, and the aftermarket industry. This marketing position requires a strategic mindset, a high level of organization, expertise and experience in account management, excellent communication and collaboration skills, the proficiency to manage multiple projects with various stakeholders and tight deadlines, and a strong commitment to continually improve processes and team efficiency. We are seeking a talented Marketing Account and Client Services Manager to join our marketing team and drive success for our various SEMA business units.

POSITION FOCUS:

  As a Marketing Account and Client Services Manager for SEMA’s internal marketing agency, you will be responsible for building and maintaining strong relationships with our internal clients, understanding their business objectives, and developing and executing strategic marketing plans to meet their needs.

Reporting to the Marketing Director of Agency Operations and working cross-functionally with members of the marketing team, SEMA business unit stakeholders, and external contractors, the Marketing Account and Client Services Manager will serve as the primary point of contact for clients, ensuring exceptional service delivery and driving successful marketing campaign outcomes. Constant collaboration with the Marketing Operations Manager will be essential in order to deliver on strategic marketing plans and campaign deliverables through our Monday.com project management platform. Together with other Marketing team members, this role will be key to helping build world class agency operations and client services to internal business units and various stakeholders while taking a lead role in developing positive client relationships and a collaborative team environment.

RESPONSIBILITIES:

Principal duties and responsibilities include, but are not limited to:

• Serve as the main point of contact for internal clients, building and nurturing strong relationships to understand their goals, challenges, and preferences. Consistently communicate with SEMA business unit leaders and stakeholders to nurture and maintain positive client relationships.
• 2. Assist in the development and execution of comprehensive marketing strategies and campaigns tailored to meet the specific objectives of each client.
• Partner with Marketing Directors and department stakeholders in Events, Sales, Membership, Education, Research, Government Affairs, SEMA Data, SEMA Garage and SEMA’s various business units to assist development and implementation of approved marketing strategies, campaigns, and tasks to achieve SEMA’s priority objectives while continuously improving how SEMA      connects with its members.
• Support needed follow up for approved content/collateral to complete marketing projects and tasks.
• Collaborate closely with internal teams, including operations, creative services, web services, digital marketing, email marketing, social media, public relations, communications to develop integrated marketing campaigns that align with client goals and deliver measurable results.
• Partner with the Operations Manager on timelines and resource management to ensure timely and successful execution of campaigns.
• Own client communication and accountability for timelines, ensuring feedback and approvals are delivered on time and that all marketing outputs align with the approved brief.
• Collaborate with channel leads to understand campaign performance, translating data and reporting into actionable insights and recommendations for clients/stakeholders.
• Lead post-campaign reviews and retrospectives, partnering with internal teams and stakeholders to evaluate performance, capture key learnings, and identify opportunities for optimization and continuous improvement.
• Stay abreast of industry trends, best practices, and emerging technologies to continually enhance the services and offerings of the marketing team.
• Act as a trusted advisor to clients, providing strategic guidance and recommendations to help them achieve their business objectives through      effective marketing initiatives.
• Attend and participate in SEMA sponsored and other external activities, events and functions as required.
• When directed by management, perform other assignments and duties as required.

Pay Range: $85,000 - $95,000

SKILLS AND REQUIREMENTS

• Bachelor’s degree or higher
• Proven experience (5+ years) in a marketing role, with a focus on account and client management, preferably within an agency environment. Expertise in building and maintaining strong client relationships.
• Strong understanding of marketing principles, techniques, and best practices across various channels, including digital, social media, content, and traditional media.
• Excellent communication skills, with the ability to articulate ideas clearly and persuasively, both verbally and in writing.
• Exceptional client service skills, with a demonstrated ability to build and maintain strong relationships with clients and internal stakeholders.
• Strategic thinker with a solutions-driven mindset and the ability to translate client objectives into actionable marketing strategies.
• Highly organized with strong project management skills and the ability to manage multiple clients and projects simultaneously.
• Proficiency in Microsoft Office Suite and project management tools.
• Knowledge and experience with marketing analytics and reporting tools.
• Data driven and highly analytical, capable of making metric-based decisions.
• Creative problem solver with a proactive approach to addressing challenges and finding solutions.
• Team player with a collaborative mindset and the ability to work effectively in a fast-paced, dynamic environment.
• Experience in automotive aftermarket industry or nonprofit industry a plus.
• Thrives in environments with many different stakeholders and opinions.
• Sense of ownership and pride in personal and team performance and its impact on company’s success.
• Is passionate in delivering world-class high-quality service and continually improving.
• Growth mindset focused and radical candor oriented.

This job description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, relationships or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties, as necessary.

About Specialty Equipment Market Association (SEMA)

A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.

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