Diamond Bar, CA
Washington, D.C, DC
Diamond Bar, CA
Posted: 20-Dec-24
Location: Wadsworth, Ohio
Type: Full Time
Categories:
Preferred Education:
Enthusiast Auto Holdings (EAH) is a highly successful eCommerce company in the automotive parts industry. EAH goes to market via nine enthusiast focused websites - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, EVANNEX and RCI Off-Road.
EAH serves the automotive enthusiast; customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their automotive vision come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. Led by a strong leadership team, EAH generates market leading profitability and has experienced high rates of organic growth, including through and following the pandemic. The company has also successfully grown through multiple acquisitions.
EAH is owned and supported by Cortec Group, a premier private equity firm, Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.
EAH and is now seeking to strengthen the Evannex team with a General Manager as the business continues to scale.
The General Manager will play a pivotal role in expanding our parts catalog within the automotive and EV communities. In this role, you will have full P&L management and be responsible for developing and managing new and exciting products to market to customers.
Your mission will be to cultivate strong relationships, drive brand awareness, and promote our products through innovative marketing strategies while executing hypergrowth.
Responsibilities:
- Leadership: Lead and own the Evannex brand through all marketing channels during its hypergrowth.
- P&L Management: Manage internal and external budgets for approved marketing expenses, ensuring efficient allocation.
- Product Development: Identify, research, and recruit new partners/Supplier into the product portfolio, with a focus on new-to-market products.
- Innovative Marketing: Develop and implement new features and marketing initiatives to enhance brand awareness, such as our value proposition, new products launches, promotions, contests, and grassroots marketing opportunities including cultivating influencers relationships.
- Market Analysis: Analyze consumer behavior to adjust email, social and site marketing based on brand guidelines and business/customer needs.
- Reporting: Provide regular reporting on program health, upcoming events, and financial impact to each banner monthly.
Requirements
- Tesla or EV enthusiast with hands on experience (preferably ownership of an EV)
- Ability to communicate and execute a vision and strategy for the brand.
- Experience leading both onsite and remote teams of 5-10 cross functional individuals.
- Experience creating budgets, P&L responsibility for a business unit or department.
- Minimum of 5 years of relevant experience, particularly in marketing, web, social media, and emerging technologies.
- Highly organized with the ability to manage and prioritize multiple projects across multiple functional areas at the same time.
- Excellent interpersonal and communication skills, including outreach to potential influencers/affiliates.
- Solid analytical skills to review metrics, identify issues, and execute corrective action plans.
- Relentless focus on customer and must bring a winning attitude to work.
We are excited to welcome a creative, forward-thinking individual who is passionate about both the automotive and EV industries. Join our team and help us drive our business to the next level!