The Technical Sales Representative will engage with our customers, field pre-purchase and installation questions, determine the type of solution required and provide guidance accordingly. Essential Functions Fields customer questions and advises customers about products Helps identify customer electrical issues or installment questions by questioning the customer to better to understand what best supports customer needs Communicates with customers in a timely, friendly, and engaging manner while expertly obtaining necessary vehicle information Promote and explain benefits of all American Autowire products. Implement and maintains a service marketing mindset Establishes accurate product delivery estimates with custo