As a Product Specialist at Holley Performance Products, you'll play a vital role in contributing to product strategies and cross-functional collaboration. Your role encompasses various facets, including conducting market analysis, gaining insights into competitors, and overseeing the smooth management of the product lifecycle. You will engage cross-functionally to execute the product roadmap, drive growth within designated product lines, and ensure the successful launch of new products. You will be the technical matter expert for your assigned category. Key Responsibilities: Product Strategy Support: Assist the Product Manager in the creation and execution of the overall product strategy based on market research and business objectives. Cros