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SoCal SuperTrucks
San Bernardino, California
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Senior Digital Marketing Manager
In support of Association and PRI goals, the Senior Digital Marketing Manager will be responsible for leading the development and execution of effective online customer acquisition, conversion, and retention strategies and campaigns. This includes Search Engine Marketing (SEO/Paid Search), paid social media marketing, mobile marketing, video marketing and analytics/reporting. RESPONSIBILITY AND AUTHORITY Lead strategy and development of annual digital marketing plans that support association goals and strategic initiatives. Lead and develop consumer online acquisition, registration, ticketing and check-in programs targeting core segments online, identifying channels and sources that help
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