| Position Type: Full Time Reports To: VP, Marketing Location: Opelika, Alabama Role Purpose: The Digital Content Coordinator will provide day-to-day support and work closely with the Powerteq marketing team to create, manage, and deliver a variety of digital assets and content. Content to be generated by this individual will include online product descriptions, blog posts, product announcements, video clips (lifestyle and tutorial in nature), and product data (features, power levels, CARB certification #s, etc.). In addition to managing and generating online content, this individual will also be responsible for ensuring the timely prioritization, delivery, and execution of Powerteq digital assets, online marketing programs, and new product launch materials via social media, and the Powerteq brand websites. The Digital Content Coordinator will report directly to the VP of Marketing and work in tandem with Graphic Artists and Category Managers to create, package, and distribute content, drive sales promotions, and ensure day-to-day content is leveraged at an optimal level. This individual must operate with full attention to detail, be deadline-driven, and exceptionally organized. The Digital Content Coordinator will need to stay current on all post-production techniques and workflows, ensure the timely upload of content to relevant portals, and be willing to perform other related duties as assigned. The position offers a challenging environment to coordinate multiple projects while ensuring both internal and external stakeholders are consistently provided with the information and collateral needed for strategic marketing initiatives. The Digital Content Coordinator will be the primary point of contact for website maintenance, e-databases, marketing automation platform (Sales Fusion), and will serve as a direct liaison between Powerteq sponsors, dealers/wholesale distributors, and advertising partners for any, and all, data and digital content required. Performance will be measured based on specific KPIs (Key Performance Indicators) including, but not limited to: - E-commerce conversion rate for all social and email campaigns
- YouTube views, subscribers, and videos created
- SEO traffic – page views and sessions against established targets
- Product feed accuracy and accessibility for Powerteq’s reseller network
Job Description - Be aware of the 4 “P’s” of Marketing and apply those to all events and content generated/distributed
- Schedule, execute, and measure social media campaigns and associated budgets
- Assist Brand/Product Managers with developing meaningful content in the form of press releases, online news stories, and co-branded announcements with channel partners to drive engagement
- Manage all product data and ensure catalogs and online databases are current with latest coverage, features, and compliance designations
- Manage, and stay within, an assigned budget for all categories while meeting market goals
- Generate reports detailing engagement and progress against established targets to create direct relationships with consumers across a variety of media platforms
- Work with VP of Marketing to develop monthly, quarterly, and annual marketing content calendars that align with new product launches and key events
- Work proactively to create and leverage content related to promotions, online sales, or seasonal/show specials
- Generate fresh, relevant, and engaging content for all Powerteq sites
- Ensure online and print ads are submitted on time and align with overarching campaigns and marketing initiatives
- Work collaboratively with Brand/Product Managers to assign ad campaigns, by category, and work with team members to execute and implement the plan from start to finish
- Be willing to travel to events and tradeshows to capture video, photos, and assist with working displays/tradeshow booths as needed
- Build quarterly reports to clearly articulate measurable goals, results, and strategy to address shortfalls, areas for growth, and holes associated with the content strategy for Powerteq
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