Position Type: Full Time Reports To: VP, Marketing Location: Opelika, Alabama Role Purpose: The Digital Content Coordinator will provide day-to-day support and work closely with the Powerteq marketing team to create, manage, and deliver a variety of digital assets and content. Content to be generated by this individual will include online product descriptions, blog posts, product announcements, video clips (lifestyle and tutorial in nature), and product data (features, power levels, CARB certification #s, etc.). In addition to managing and generating online content, this individual will also be responsible for ensuring the timely prioritization, delivery, and execution of Powerteq digital assets, online marketing programs, and new product launch materials via social media, and the Powerteq brand websites. The Digital Content Coordinator will report directly to the VP of Marketing and work in tandem with Graphic Artists and Category Managers to create, package, and distribute content, drive sales promotions, and ensure day-to-day content is leveraged at an optimal level. This individual must operate with full attention to detail, be deadline-driven, and exceptionally organized. The Digital Content Coordinator will need to stay current on all post-production techniques and workflows, ensure the timely upload of content to relevant portals, and be willing to perform other related duties as assigned. The position offers a challenging environment to coordinate multiple projects while ensuring both internal and external stakeholders are consistently provided with the information and collateral needed for strategic marketing initiatives. The Digital Content Coordinator will be the primary point of contact for website maintenance, e-databases, marketing automation platform (Sales Fusion), and will serve as a direct liaison between Powerteq sponsors, dealers/wholesale distributors, and advertising partners for any, and all, data and digital content required. Performance will be measured based on specific KPIs (Key Performance Indicators) including, but not limited to:
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